Visit Worcestershire Network - SEO and Marketing

Join us for our upcoming Visit Worcestershire Tourism Network event, focused on SEO and marketing for tourism businesses. This network will explore how destinations and visitor economy businesses can strengthen their online presence, improve search visibility, and make the most of marketing opportunities in an increasingly competitive landscape.

Guest speaker, Archie Wilde, will covering the topic: Mastering a Long-Form Content Strategy – How One Piece of Content Can Power Weeks of Marketing.

The session would cover:

- How to identify content opportunities already within your business

- How to turn one story into dozens of marketing assets

- Practical examples from the tourism and attractions sector

- Simple techniques to ideate more content

Our second guest speaker, Cassie Bray - Content Stategist & Trainer will be covering the topic: Why your content isn't working and the five-minute shift that changes everything.

Cassie will explore why good content can still fail to get results, and why understanding your customer should come before deciding what to post.

Her session will focus on:

- How to identify your ideal customer beyond basic demographics

- Understanding the problems, motivations and emotions that drive their decisions

- Finding the story or message underneath what you sell

- Turning customer insight into content ideas and stronger hooks

- Practical exercises to help you identify who your content is really talking to

Expect practical ideas you can take away and use in your own tourism business straight away.

Register your place today!