• Photo of person walking alongside the River at Worcester

Local Visitor Economy Advisory Group

Visit Worcestershire

Visit Worcestershire is inviting expressions of interest for two new voluntary positions on its Local Visitor Economy Partnership (LVEP) advisory board, helping to strengthen and grow Worcestershire’s £1bn visitor economy.

The advisory board brings together tourism leaders from across the county, representing accommodation providers, attractions, cultural venues, hospitality businesses and wider visitor services. Members play a key role in guiding the strategic direction of the sector at an important time for both tourism and local government.

Visit Worcestershire is now recruiting for an accommodation and stay experiences representative, with experience in areas such as self-catering, glamping, lodges, holiday parks or alternative accommodation.

Alongside this, it is also recruiting a visitor economy and growth representative, who can offer a cross-sector perspective across areas including destination development, regeneration, culture, accessibility or business support.

Applicants should be passionate ambassadors for Worcestershire, with a strong understanding of the visitor economy and a commitment to supporting sustainable business growth across the county.

Board members volunteer on an individual basis and are expected to attend quarterly in-person meetings, contribute sector insight, and help shape priorities within the county’s destination management plan. Current areas of focus include increasing overnight stays, attracting international visitors, improving accessibility, advancing regenerative tourism and supporting local businesses during challenging economic conditions. Appointments are for a two-year term.

Deadline for applications - FRIDAY 8 MAY

Personal specification

Terms of reference

Apply here