Destination Support Partners Programme

By partnering with Visit Worcestershire, businesses become key contributors to the growth and the success of the destination, helping drive innovation, enhance visitor experiences, and boost local prosperity.

Since its relaunch in 2020, Visit Worcestershire has been dedicated to growing our vibrant visitor economy. Despite national challenges, we’ve achieved remarkable success, increasing the value of the sector to over £960m annually and increasing international VISA spend by 31% in the last 12 months alone.

To develop this dedicated support for tourism, Visit Worcestershire is now launching a new Destination Support Programme - an enhanced partnership service designed for businesses who want to play an active role in the future of our county’s visitor economy. This programme will offer enhanced coverage to businesses, ensuring the longevity of our Local Visitor Economy Partnership (LVEP) model in the long term.

The Destination Support Programme and upgraded advertising model outline a clear way businesses can support Visit Worcestershire while also using our platform to reach new markets. Giving businesses access to campaigns and wider marketing reach that they may not be able to influence on their own.

If you wish to speak to a member of the team, please email visitworcestershire@worcestershire.gov.uk

Advertising Packages - available to all Worcestershire tourism businesses

In addition to the new Destination Support Partners, we are also excited to offer new advertising packages. Offering businesses the opportunity to feature in our strategic advertising campaigns, designed to align with key moments in the year. These campaigns target high-interest periods and deliver exceptional exposure across our platforms.

Key Campaigns:

- Spring

- Summer

- Christmas

Secondary Campaigns:

- February half term

- May half term

- Autumn/October half term

- Special features (accommodation, spotlights and special events)

What’s Included?

By purchasing a position in these campaigns, your business will receive:

• Enhanced Social Media Coverage: Amplify your reach with both organic and paid advertising as part of the campaign.

• Homepage Visibility: Your position guarantees high visibility on our homepage during the campaign period.

• ‘Top Five’ Placement: Secure a coveted spot in our prominently featured lists.

• Newsletter Inclusion: Inclusion in our e-news shots for the relevant campaign to
our visitor mailing list.

Event Packages – £300 + VAT

Worcestershire benefits from a vibrant and diverse event scene, and we want to

help broaden the reach of your events with a bespoke event package:

• A Dedicated Social Media Post and Story for Your Event

• Opportunity to Run Offers and Competitions with Us

• Inclusion in Our ‘What’s On’ Monthly Post

• Featured ‘What’s On’ Website Listing

• Inclusion in Visitor Newsletter

Supplier Scheme – Starting from £500 + VAT

With over 1,300 members, the Visit Worcestershire network is vast. Working with us, we can help promote your business to the county’s tourism and hospitality network. This dedicated supplier scheme can help you reach new buyers, while raising your profile within the sector.

• Business Newsletter Insert

(Ad or Editorial Feature)

• Profiled on Supplier Page of the VW Website

• Supplier Access to Visit Worcestershire Social Events

(Summer and Christmas)

• Opportunity to Take a Stand at Our Annual Conference (Reduced Rate of £125, Normally £175 + VAT)