Destination Support Partners Programme
A Destination Support Partnership is an opportunity for businesses to play an active role in shaping Worcestershire’s future, while gaining significant value in return
By partnering with Visit Worcestershire, businesses become key contributors to the growth and the success of the destination, helping drive innovation, enhance visitor experiences, and boost local prosperity.
Since its relaunch in 2020, Visit Worcestershire has been dedicated to growing our vibrant visitor economy. Despite national challenges, we’ve achieved remarkable success, increasing the value of the sector to over £960m annually and increasing international VISA spend by 31% in the last 12 months alone.
To develop this dedicated support for tourism, Visit Worcestershire is now launching a new Destination Support Programme - an enhanced partnership service designed for businesses who want to play an active role in the future of our county’s visitor economy. This programme will offer enhanced coverage to businesses, ensuring the longevity of our Local Visitor Economy Partnership (LVEP) model in the long term.
The Destination Support Programme and upgraded advertising model outline a clear way businesses can support Visit Worcestershire while also using our platform to reach new markets. Giving businesses access to campaigns and wider marketing reach that they may not be able to influence on their own.
If you wish to speak to a member of the team, please email visitworcestershire@worcestershire.gov.uk
