Visit Worcestershire Conference – Beyond the Billion

Visit Worcestershire is excited to host our second tourism conference on Wednesday 14th January 2026 at Sixways Stadium, Worcester. 

This free-to-attend event from 8:30am – 1pm, aims to empower local tourism businesses with insights, tools, and strategies to make 2026 a standout year.

The conference will feature a lineup of four influential speakers addressing key topics, including travel trade, consumer trends & sentiments, SEO and marketing our heritage.

Attendees can expect actionable advice, inspiring case studies, and networking opportunities to connect with like-minded professionals from across the county.

Confirmed speakers at the conference include:

• Joss Croft, Chief Executive of UKinbound discussing how and why to work with travel trade and lean into the work of Visit Worcestershire to attract international markets to the region.
• Catherine Warrilow, founder of The Plot, will share how to pivot your business to perform better in search rankings, tap into what consumers really think, and take away actionable SEO tips to stay ahead in a competitive tourism market.
• Kathryn Davis, CEO of Visit West, will discuss how embracing the UK’s heritage can strengthen destination marketing, drawing on the Jane Austen 250th celebrations as a key case study.

The day begins with a networking breakfast, providing an excellent opportunity for attendees to connect with peers before the sessions start.

Visit Worcestershire is inviting professionals from across the following sectors to attend.

• Accommodation (hotels, B&B’s, self-catering accommodation providers, holiday cottage owners, camping or glamping sites)
• Family attractions
• Heritage venues
• Arts & culture venues/organisations
• Visitor-focused retail outlets
• Hospitality venues including restaurants, bars and pubs
• Experience and tour providers
• Travel agents and tour operators
• Local tourist information centre managers

Local businesses can also have opportunity to meet new clients and showcase their brand to tourism professionals by buying an exhibitor stand. Stands are available to purchase for £180 excluding VAT and can be booked by emailing the Visit Worcestershire team on visitworcestershire@worcestershire.gov.uk – limited spaces available.

Secure your place today by clicking on the ‘book tickets’ link today!