Visit Worcestershire Conference

Visit Worcestershire is excited to announce the county’s first-ever dedicated tourism conference on Wednesday 15 January 2025 at Sixways Stadium, Worcester.

This free-to-attend event from 8:30am – 1pm, aims to empower local tourism businesses with insights, tools, and strategies to make 2025 a standout year.

The conference will feature a lineup of influential speakers addressing key topics, including emerging tourism trends, storytelling through marketing, and leveraging AI to save time and resources.

Attendees can expect actionable advice, inspiring case studies, and networking opportunities to connect with like-minded professionals from across the county.

Speakers at the conference include:

• Andrew Stokes, VisitEngland Director, will deliver a keynote session exploring the future of tourism and emerging trends, offering invaluable insights for the sector.

• Claire Packer, Head of Audiences & Communications at the Black Country Living Museum, will share the museum's success story in crafting memorable marketing campaigns through storytelling.

• Nicola Hewitt, tourism consultancy expert at View from the Hill, will lead an interactive workshop on quick and effective planning for 2025, ensuring participants leave with actionable strategies.

• Paul McGillivary, of Remote, will delve into the exciting potential of AI in tourism, highlighting how it can streamline operations and enhance visitor experiences.

The day begins with a networking breakfast, providing an excellent opportunity for attendees to connect with peers before the sessions start.

Local businesses can also have opportunity to meet new clients and showcase their brand to tourism professionals by buying an exhibitor stand. Stands are available to purchase for £175 excluding VAT and can be booked by emailing the Visit Worcestershire team on visitworcestershire@worcestershire.gov.uk

Tourism professionals are encouraged to secure their free place now via the Visit Worcestershire website. Register today at https://visitworcestershire.org/trade/events/2025conference