Advanced Video Creation & Trends – Instagram and TikTok - Social Media Workshop

By popular demand, Visit Worcestershire are offering further Social Media Training as part of our business support training. Delivered by The Bray Partnership, a variety of social media training sessions will be offered to upskill and improve businesses’ social media activity.

The course will take place across two days (Thursday 9^th January 2025 and Thursday 23^rd January 2025) and both dates will run from 9:30am – 12:30pm. Please note to undertake the course you would need to commit to both dates.

Stay ahead of the curve on Instagram and TikTok with this workshop designed for tourism professionals ready to master advanced video techniques. Dive deep into platform-specific trends, learn to craft visually stunning content, and discover creative ways to engage your audience.

Session 1
By the end of this session candidates will understand the key components of engaging TikTok content and how to apply them to their own business. Candidates will use Capcut to recreate relevant trends for their business.

• TikTok for tourism businesses
• Current creators excelling and why
• Key ingredients of viral TikTok content
• Finding and identifying new trends
• Incorporating TikTok trends into your content
• Using Capcut to create and identify trends
• Recreating current TikTok video trends for your business using Capcut

Session 2
By the end of this session candidates will understand how to create an engaging community on TikTok, they will understand the language to use with their clients and simple strategies to leverage new trends to help build their audience.

• Simple strategies to find new trends on TikTok
• Telling your brands story in under 60 seconds
• Engaging with UGC to build community and trust
• Responding to comments and building a community
• Creating new TikTok Trends using Capcut
• Understanding creator accounts and TikTok shop

To attend this course, it is £95.00 ex VAT per person (which covers both dates). If you are interested in attending this course, please email: visitworcestershire@worcestershire.gov.uk and we will send you a payment link to secure your spot.

Please note, this course is limited to 10 people and therefore only 1 person from each business is currently being accepted. Spaces are limited, so be sure to register your interest quickly to avoid disappointment.