• Photo of guest looking at flowers at Three Counties Showground

Group Travel

Visit Worcestershire is on hand to work with group travel organisers and tour operators to make sure your customers get the very best Worcestershire experience.

Helping plan your group visit to Worcestershire

We can help with images, itineraries, maps, coach parking and advice.

Browse the content below to help find the information you need to start planning your visit to Worcestershire. If you have any questions, image requests, or need some advice along the way, please do get in touch with the team at visitworcestershire@worcestershire.gov.uk

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Photo of group looking at tourist sign in Droitwich

Why visit Worcestershire?

Worcestershire – oh the sauce? Oh, we are so much more than that. Located in the heart of England, at the centre of the motorway and rail network – Worcestershire offers rolling hills, glorious green space, award-winning family attractions, and over a thousand years of history.

Home to the Malvern Hills, the West Midlands Safari Park and the renowned Severn Valley Railway. Famous for our Sauce and industrial past, being the home of democracy with King John signing the first Magna Carter here and being the location of the first and last battle of the English Civil War.

Steeped in so much history, surrounded by beautiful rolling countryside with a unique independent dining scene sourcing the best of local produce. Book today to make Worcestershire part of your story.

Photo of Church in Malvern

Worcestershire is well-appointed for coach parties, with ample parking across the county.

Parking is managed by the local district Councils, but the key sites are outlined below:


Coach parking is available at the long-stay car park on Childswickham Road, a short walk from the village centre.

Photo of Broadway High Street with cotswold stone shops in the background

Droitwich Spa

Coach parties are best placed to drop off their passengers either in Victoria Square in the town centre or outside the Lido car park.

Following this, there are two laybys that can be used to wait in on the Saltway opposite the Morrison’s Supermarket carpark, either side of the roundabout.

Photo of Droitwich High Street 1


Coach parking is available at Viaduct Meadow (WR11 4SU). Although there are no marked bays, there is plenty of space on the grass surface. For information on charges and payment options, please visit Wychavon District Council’s parking website page.

There is also a coach drop-off point in the centre of town at Merstow Green near the Almonry Tourist Information Centre which is a bus stop outside the Babycino café. Coaches are then advised to park down at Viaduct Meadow for the duration of their stay.

Drone shot of Bell Tower in Evesham

The Valley (Garden Centre and Shopping Outlet)

Just outside of Evesham to the north, you’ll find The Valley, where shopping is made easy with 22 shops, a fabulous garden centre and 3 eateries set in beautiful Worcestershire countryside.

The Valley are delighted to be able to provide fantastic on-site facilities for coach drivers and their passengers who book a visit to The Valley which include;

• Dedicated coach drop-off point

• Personal Meet & Greet service

• Convenient and secure coach parking

• Driver incentive, £10 cash and a free lunch voucher

• Passenger discount vouchers.

Please book 24 hours in advance to guarantee parking availability and driver incentive by calling 01386 298026 (opt 1) or by filling in the form on their website.

Photo of shoppers walking through The Valley at Evesham


Although there is no dedicated coach parking in Pershore, please contact the Visitor Information Centre on 01905 843896 or tourism@pershore-tc.gov.uk for advice.

If you’re visiting between Wednesdays and Saturdays, contact the Pershore Market Manager on 01386 553232 to enquire if there’s space to park adjacent to the market, giving travellers a perfect place to start their Pershore experience.

Photo of Pershore High Street on a summers day


Worcester has a designated coach parking area at Croft Road car park, which is conveniently located by the River Severn and a short walk from the City Centre. Parking is just £5 all day.

Photo taken from Worcester Bridge looking out towards Worcester Cathedral

Malvern Hills District

Coach parking is available Hanley Road in Upton upon Severn - £0.10 up to 24 hours if parked in a coach bay otherwise £7.00 , Priory Road car park in Great Malvern £0.10 up to 24 hours if parked in a coach bay otherwise £7.00 and Tenbury Wells Swimming Pool car park.

Photo of Upton upon Severn clock tower on a bright day

Wyre Forest

There are no official coach parks in the area, however, we have an agreement in place with West Midland Safari Park that coach drivers may park in their car parks after dropping passengers at their intended destination.

Coaches may also be able to park in some of our long-stay car parks. This must be arranged in advance by calling our Business Support Unit on 01562 732528.

Parking prices are subject to our Off Street Parking Places Consolidation order.

It is recommended that coaches drop off passengers in one of the designated bus stops in our three main towns:

Bewdley - Load Street

Kidderminster - Exchange Place Bus Stop

Stourport-on-Severn - York Street or High Street

For terms and conditions, please visit: https://www.wyreforestdc.gov.u...

Photo of River Severn at Bewdley with bridge and shops in the distance