• Photo of guests in the Great Hall at the Tourism Awards

Business Insights

The countdown is on for the Visit Worcestershire Tourism Awards!

An evening of celebrating the Worcestershire visitor economy is set to take place in March for the annual Visit Worcestershire Tourism Awards hosted at West Midland Safari Park.

A total of 37 finalists will be hoping for success and recognition regionally on Friday 24 March as well as the opportunity to represent Worcestershire on the national stage at the Visit England Awards of Excellence.

Visit Worcestershire received a record 111 entries from attractions to self-catering accommodation across 13 individual categories.

The best of Worcestershire’s produce and food scene has been carefully selected and developed into a bespoke menu for the evening. Recognising the county’s agricultural heritage and ever-growing food and drink industry.

Councillor Marc Bayliss, Cabinet Member for Economy, Infrastructure and Skills at Worcestershire County Council, said: “The Visit Worcestershire Tourism Awards act as the perfect opportunity to celebrate and give the recognition our tourism sector deserves. We hope to build on the success of last year with further businesses being awarded at a national level through Visit England for their stand out businesses and efforts towards the visitor economy.”

Pear Communications have been announced as the headline sponsor for the event. Pear is the UK’s largest media-owning online and offline service agency. Offering a range of services such as leaflet distribution, out-of-home activity, social media management and video production.

Ed Pereria, Chief Executive Officer of Pear Communications, said: “We are thrilled to be sponsoring the Visit Worcestershire Tourism Awards for 2023. Worcestershire is home to the most amazing tourism offerings in the UK and we are honoured to give recognition of the outstanding efforts made to showcase the wonderful county and provide unforgettable experiences. The Visit Worcestershire Tourism Awards are a beacon of how tourism should be celebrated, not only in the UK but Europe as well.”

A limited amount of tickets are available for the awards with seats booking up fast. If you wish to secure your place then visit visitworcestershire.org or email visitworcestershire@worcestershire.co.uk

Worcestershire attracts over 14 million people annually with visitors coming for day trips or short breaks. After an extensive judging process, the following businesses have been listed as finalists.


B&B and Guest House of the Year

Ashbury Bed & Breakfast

Woodlands 159

The Hadley Bowling Green

Business Events Venue of the Year

Deer Park Hall

Stanbrook Abbey Hotel


Camping, Glamping and Holiday Park of the Year

By The Red Phone Box

Hopleys Family Camping

Oak Retreat

Ethical, Responsible and Sustainable Tourism Award


Attwell Farm Park

Rowley Farm Holidays

Pensons at the Netherwood Estate

Experience of the Year

Aztec Adventure

Deer Park Wines

Safari Lodges at West Midland Safari Park

Wittering SUP

Hotel of the Year

The Elms Hotel & Spa

Cottage in the Wood

Mount Pleasant Hotel

Hogarths Stone Hotel

The Wood Norton

Large Visitor Attraction of the Year

West Midland Safari Park

Severn Valley Railway

Attwell Farm Park

Small Visitor Attraction of the Year

Aztec Adventure

Transport Museum, Wythall

Forge Mill Needle Museum

Churchfields Farm

New Tourism Business of the Year

Wittering SUP

Bluebell Retreat Glamping

Unlocking the Severn

Pub of the Year

The Queen Elizabeth Inn

The Hadley Bowling Green Inn

Rose & Crown, Severn Stoke

The Flyford

The Fox & Hounds at Lulsley

Resilience and Innovation Award

The Swan Theatre

Forge Mill Needle Museum

The Valley, Evesham

Self-Catering Accommodation of the Year

Hop Pickers Rural Retreats

Hanley Mill Self-Catering Cottages

Crossbrook Farm Historic Estate

Rowley Farm Holidays

Taste of Worcestershire (England) Award

All’Angelo Droitwich

Cottage in the Wood

Churchfields Farm

Severn Valley Railway

Pensons at the Netherwood Estate

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