Worcestershire Top Tips for Entries
Top Tips for Round 1 Questions
Round 1 judging is made up of four questions. Below are some key points/themes that you should include within your application.
Question 1: Your Top Qualities
Unique selling points, strengths and the essence of your business:
• Quality of your core product and customer experience
• Added extras that delight your customers
• How you care for your team
• Use and promotion of local suppliers
• Innovative marketing and PR
• Facilities and welcome for people with accessibility requirements
• Managing and improving environmental, social and economic impacts
• Innovative adaption, diversification and/or resilience building
Question 2: Your Recent Improvements
Explain your reasons for making the improvements and indicate which parts of the business are impacted:
• Promotional initiatives
• Improving the skills of you and your team
• Expansion, upgrade of facilities, enhancements to your services
• Facilities and welcome for people with accessibility requirements
• Managing and improving environmental, social and economic impacts
• Innovative adaption, diversification and/ or resilience building
• Use of digital technologies
• Approximate date of improvement
Question 3: Your Results
• Are you able to attribute success directly to any of the improvements that you’ve made (Question 2)?
• Don’t be vague, use figures and specific examples i.e. ✓ % increase in occupancy levels/visitor numbers, sales, customer satisfaction and wastage reduction.
✓ % increase in online bookings or repeat business
✓ Business generated from marketing activity
✓ Growth of social media following and engagement
• How significant has the impact been on your business?
Question 4: Your Future Plans
Continued innovation, adaption, diversification and/ or resilience building.
• Facilities and welcome for people with accessibility requirements
• Managing and improving environmental, social and economic impacts
• Expansion, upgrade of facilities, enhancements to your services
• Improving the skills of you and your team
• Marketing and PR, including partnerships with other businesses
• Operational efficiency
• Use of digital technologies
Further guidance can be found below...