Content Creation - Social Media Course

By popular demand, Visit Worcestershire are offering further Social Media Training as part of our business support training. Delivered by The Bray Partnership, a variety of social media training sessions will be offered to upskill and improve businesses’ social media activity.

The course will take place across two days (Thursday 28^th November and Thursday 5^th December) and both dates will run from 9:30am – 12:30pm. Please note to undertake the course you would need to commit to both dates.

This course is for tourism professionals who are already creating video content but want to sharpen their storytelling, increase engagement, and streamline their production process. Learn how to make each video count with impactful strategies and practical tips to get the most out of your content.

Session 1
By the end of this session candidates will understand exactly who they need to be marketing their offering to, the type of content they need to create and which platforms to focus on.

• Understanding the different social media platforms and their different roles
• Understanding your ideal customer
• Creating your customer avatar
• Understanding the different types of content you need to create
• Getting familiar with your analytics
• Competitor analysis
• How to optimise your Bio, Highlights and Pinned posts for maximum engagement
• Creating SEO optimised captions and hashtags
• Educating the algorithm
• What is UGC content

Session 2
By the end of this session candidates will understand how to use their phones to create quality video content, how to use scripts and hooks to engage their customers and the basics of how to edit their videos.

• Understanding how to use your phone to take quality videos
• Telling a story with your content to keep the customer engaged
• Creating your content with hook, story, action
• Creating a script or storyboard for your video content
• Basic video editing skills in Instagram
• Editing a video with Inshot
• How to keep customers watching your videos
• The importance of SEO in video content

To attend this course, it is £85.00 ex VAT per person (which covers both dates). If you are interested in attending this course, please email: visitworcestershire@worcestershire.gov.uk and we will send you a payment link to secure your spot.

Please note, this course is limited to 10 people and therefore only 1 person from each business is currently being accepted. Spaces are limited, so be sure to register your interest quickly to avoid disappointment.