Lakeside Adventures is a dynamic outdoor activity provider in Hartlebury, offering thrilling water-based and land-based experiences for individuals, families, schools, and corporate groups. Their goal is to help people reconnect with nature while developing confidence and teamwork skills through engaging outdoor activities.
This summer, they want to get more teens off their screens and into the water, bring families together to make epic memories and make a splash in the local community.
To grow their business further, Lakeside Adventures sought support from the Visit Worcestershire Consultancy Programme to refine their marketing strategy, explore new funding opportunities, and create a structured plan for targeting schools and other key markets.
Support Received
The consultancy programme provided guidance through tailored support and expert insights:
- Strategic Marketing & Outreach: Jane helped identify new contacts and target markets that hadn’t previously been considered, including schools and corporate team-building events.
- Funding & Grants: Advice on grant applications and funding streams to make it easier to reach out to educational institutions and secure financial support for other initiatives.
- Accountability & Structure: Regular check-ins ensured clear action points were set, making progress more manageable and helping the Lakeside Adventures team not to feel overwhelmed.
- Task Breakdown: Large tasks were broken down into smaller, actionable steps, making them more achievable and ensuring continuous progress.
Results
As a result of the support, Lakeside Adventures gained clarity and confidence in their business strategy. They have developed a targeted marketing plan with new outreach contacts and identified funding options to enhance engagement with schools. This has helped them to establish a clear roadmap for future business growth and customer engagement while creating a structured approach to managing tasks more effectively, leading to increased efficiency.
“I have loved working with Jane! Her knowledge of the tourism industry and her ability to break down tasks into manageable chunks really helped me feel that I could achieve my goals and make progress. I highly recommend these guys!”
To learn more about consultancy and how tailored support can help you to grow your business, visit Tourism Consultancy | Visit Worcestershire