Nestled in the tranquil North Cotswolds, Honeybourne Pottery is run by potters Alan and Annabel Cusack. The studio offers hands-on clay workshops for people of all abilities, providing a relaxing escape to enjoy the therapeutic benefits of working with clay. Whether it's wheel-throwing or themed hand-building classes, Honeybourne Pottery promises fun, memorable, and slightly messy experiences perfect for special celebrations, mindful escapes, or quality time with loved ones. Their ethos centres around creativity, relaxation and community, making pottery accessible and enjoyable for everyone.
Support Received
Through the Visit Worcestershire Tourism Consultancy Programme, Alan and Annabel received tailored support to enhance their business strategy and expand their market reach. Key areas of support included:
- Expert guidance on optimising their LinkedIn presence to better engage with corporate clients.
- Strategic advice on pricing their corporate workshop packages to remain both competitive and appealing.
- Market insights that identified new routes for growth and diversification.
- Valuable introductions to local businesses, creating opportunities for collaboration and partnership.
- Recommendations on practical tools and systems to streamline daily operations and boost overall efficiency.
Impact
The support received has been instrumental in refining Alan and Annabel’s business strategy and identifying new growth opportunities. Strengthening their LinkedIn presence and adjusting their corporate pricing structure has helped them reach a wider audience, while insights into new routes to market and key introductions have provided fresh ideas for expansion. The recommendations on efficiency tools were also invaluable, helping them streamline operations and save time in our daily processes.
"The support from Visit Worcestershire has been fantastic and has played a key role in helping us refine areas of our business strategy and future plans. A huge thank you to Nicky for her brilliant support - her friendly yet professional approach made the process both enjoyable and highly beneficial. The insights and networking opportunities have provided us with practical strategies to grow and connect with more visitors. We’d absolutely recommend the programme to other local businesses looking to develop and thrive."
To learn more about consultancy and tailored support to grow your business, visit Tourism Consultancy | Visit Worcestershire