The awards recognise outstanding visitor experiences, from acclaimed attractions and hospitality venues to innovative new tourism products. Winners will not only gain valuable PR exposure and enhanced credibility but also have the chance to represent Worcestershire on a national stage at the VisitEngland Awards for Excellence. In 2025, Worcestershire proudly secured two national finalists, showcasing the region’s fantastic offering to visitors.
Last year’s winners have seen significant benefits, including increased visibility, new business opportunities, accredited quality assurance, and boosted staff morale. Taking part in the awards is an opportunity to gain industry recognition and highlight businesses commitment to making Worcestershire a destination of choice for visitors.
Lorna Robinson, Visitor Economy and Destination Manager at Visit Worcestershire said: “We are delighted to announce that applications are now open for the 2025/26 Visit Worcestershire Tourism Awards! These awards not only recognise the outstanding businesses that make our visitor economy thrive but also provide incredible PR and exposure, with finalists gaining local and national recognition. We can’t wait to see this year’s applicants and uncover more brilliant businesses showcasing Worcestershire’s excellence in tourism and hospitality.”
To support applicants, Visit Worcestershire has provided a range of helpful tools and guidance to simplify the process. Further details can be found on the Tourism
Awards page in the trade section of the Visit Worcestershire website - Visit Worcestershire Tourism Awards 25/26
Key Dates:
Application deadline: Monday 9 June 2025
Shortlist announcement: By the end of August 2025
Winners announced: March 2026
