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Workshops / Redditch

Content Creation - Social Media Course

Content Creation course by The Bray Partnership is open to all Worcestershire Tourism Businesses

About this event

Dates, address & more

Following on from the success of last years social media courses, Cassie Bray will be hosting further sessions. The next content creation course will take place on the below dates:

  • Thurs 6th March - 9:30am – 12:30pm
  • Thurs 20th March - 9:30am – 12:30pm
  • Thurs 3rd April - 9:30am – 12:30pm

Please note, you must be able to attend all three sessions and times to complete the course.

A course for tourism businesses looking to increase their reach online, to really clarify their marketing strategy, understand exactly who their ideal customer is and learn how to create engaging social media videos to drive bookings.

Is this you?

• Do you wish to upskill your knowledge in social media?

• Are you dreaming of creating an engaging video to help with your bookings?

• Do you look on enviously when other tourism businesses are nailing their video content?

• Do you struggle to know how to create engaging video content using just your phone?

Course Content

Session 1

By the end of this session candidates will understand exactly who they need to be marketing their offering to, the type of content they need to create and which platforms to focus on.

• Understanding the different social media platforms and their different roles

• Understanding your ideal customer

• Creating your customer avatar

• Understanding the different types of content you need to create

• Getting familiar with your analytics

• Competitor analysis

• Reviewing and setting up your social media profiles effectively and what to put in your bio

• Educating the algorithm

Session 2

By the end of this session candidates will understand how to use their phones to create quality video content, how to use scripts and hooks to engage their customers and the basics of how to edit their videos.

• Understanding how to use your phone to take quality videos

• Telling a story with your content to keep the customer engaged

• Creating your content with hook, story, action

• Creating a script or storyboard for your video content

• Basic video editing skills in Instagram & Tiktok

• Using video editing apps such as Inshot & Capcut

• The importance of SEO in video content

• Creating your captions and hashtags

Session 3

By the end of this session candidates will understand the formula for creating engaging video content, using and identifying trending sounds, creating voiceovers, UGC style content and how to engage influencers.

• Creating effective saveable & shareable content

• What is UGC content & how to create it

• How to keep customers watching your videos

• Identifying trending sounds and creating voiceovers

• Simple strategies to find new trends on TikTok

• Reviewing candidates video content and providing feedback to each business

• How to engage with influencers

To attend this course, it is £135.00 ex VAT per person (which covers all three dates) - the course will take place at The Abbey Hotel, Redditch.

This course is significantly subsidised by Visit Worcestershire to help bolster the strong business support package offered to our tourism and hospitality businesses.

If you are interested in attending this course, please email: visitworcestershire@worcestershire.gov.uk and we will send you a payment link to secure your spot.

Please note, this course is limited to 10 people and therefore only 1 person from each business is currently being accepted. Spaces are limited, so be sure to register your interest quickly to avoid disappointment.

Occurrences
Thursday 6 March 2025, 9:30 - 12:30
Thursday 20 March 2025, 9:30 - 12:30
Thursday 3 April 2025, 9:30 - 12:30

Address

The Abbey Hotel
Hither Green Ln
Dagnell End Rd
Redditch
B98 9BE Get directions

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