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Heritage / Family / Food & Drink

What’s New in Worcestershire?

This charming English county, known for its lush landscapes and rich heritage, is now brimming with fresh experiences designed to captivate and delight visitors from across the county and further afield.

Worcestershire in 2025 is an exciting place to be. Promising to give visitors an unforgettable experience and a warm Worcestershire welcome. Blissfully untouched by the bustling crowds of mass tourism, allowing you to savour its beauty and charm at your own pace.

To add to Worcestershire’s ever-growing appeal as a destination to visit - we’ve complied of the county’s most exciting experiences and activities ahead of 2025.

New Openings

House of George

The man behind Next, George at Asda, and Per Una is opening a 10-bedroom luxury hotel in Broadway. The former doctor's surgery turned luxury boutique hotel, -, will provide a brand-new accommodation option for people visiting the Cotswolds and Worcestershire. Offering seasonal tasting menu’s to captivate and enthral guests.. The hotel is set to open before the end of 2024.

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Astley Vineyard, Shepherd’s Hut

Ever wanted to stop overnight in the heart of vineyard? Two brand-new shepherd’s huts have opened at Astley Vineyard, allowing guests to immerse themselves in the tranquil ambiance of the rolling hills and lush grapevines. A cozy haven with elegantly designed interiors that include plush furnishings and modern amenities.

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Rowley Meadow Lodges

Rowley Meadow Lodges, the latest addition to Worcestershire’s scenic landscape, offer a perfect blend of lakeside tranquillity and luxurious comfort. New waterside retreats are set to open very soon in 2024 adding themselves to the number of idyllic getaways the county has to offer.

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Native at the Netherwood Estate

Native is a farm to table restaurant with rooms within the Netherwood Estate located on the Herefordshire-Worcestershire border. Offering hyper seasonal, modern British fine dining. Recently opened in the summer of 2024, their menus are all about bringing together the best of what they grow, forage, and create into one unforgettable dining experience. Ensuring a regenerative approach to sustainability and giving back to the land. You can explore the gardens and extensive vegetable patches with one of the chefs to learn more about their ethos first hand.

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Brand New Experiences & Events

Taste Worcestershire

Worcestershire is set to showcase what the county’s food and drink scene has to offer this October during Taste Worcestershire, an unmissable all new event running 7th-27th October across the whole of the county. The celebrational event has been expertly designed to bring quality food producers together with a range of special set menus, offers and unique foodie experiences available throughout Worcestershire.

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Butter Churning in Broadway

A dining experience you won’t forget. Work for your supper, churn your own butter! Broadway Museum & Art Gallery will welcome you to 17th century in the heart Broadway's busy coaching industry. Stop off at Broadway Museum for a glass of traditional ale, let us take you on a journey through coaching history and tell you tales of the coaching to set your toes curling.

Churn your own butter the 17th c way, pat it and wrap it to take away with you. Enjoy your 17th century hearty stew/ploughman’s (seasonally dependant) and warm bread (ready for your own freshly made butter), served and enjoyed the coaching way.

COMING SOON!

Step Back in Time and Experience the Heat of the Cold War

Hidden 15 feet below ground in the Cotswold countryside, lies Broadway Tower’s former monitoring bunker which was once part of a wider network all over the United Kingdom.

Visitors will have a unique opportunity to get hands on and relive what it would have been like to have been a royal observer during the 1980’s. Discover official secrets and operate authentic equipment used to run this defence system in the event of a national emergency.

COMING SOON!

Be a Pub Landlord in a Historic Cotswolds Village

A tour of a 500 year old pub, which was visited by the first Queen Elizabeth, detailing it's interesting features and history. Learn about the tradition of how British real ales are brewed, poured and served. Then there will be the opportunity to sample different ales and have a go at pouring a pint yourself using a hand-pull pump. Then enjoy a tour of a Cotswold village and its key landmarks, such as thatched cottages, an old seminary and the church. Lunch will then be waiting for you back at the pub!

COMING SOON!

Unlock Diglis Island’s Secrets

Surrounded by nature and industrial canal heritage, step onto the private manmade Diglis Island in the River Severn to learn of the history and explore part of the island normally off-limits to visitors with this new experience. Visitors will also have the chance to enhance their photographic skills and capture moments with a local professional photographer on hand.

COMING SOON!

Malvern Hills Walking Tour

Meet your local guide in the heart of Great Malvern, a historic Victorian town. Setting off on a scenic exploration, visiting two of its renowned springs and spouts (Malvern boasts around 100). The walk covers approximately 1.5 miles. The journey begins at Belle Vue Terrace, where visitors will admire the Sir Edward Elgar Statue and the Malvhina Water Spring. Visitors will then ascend through enchanting woodland paths to St Ann's Well, a Grade II listed building known for its tranquil setting and home to one of Malvern’s many springs. From there, guests will descend back to Great Malvern via the picturesque 99 Steps and enjoy time to relax with a delicious afternoon tea.

COMING SOON!

Ravenmeadow Golf Centre

Upgraded driving range facilities have now placed Ravenmeadow on the map as a golfing destination. The floodlit facilities are allowing the busy to stay open for longer over the winter months. Improvements have also been made to the main Clubhouse providing a warm welcome to all.

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Anniversaries

20th Anniversary of the Malvern Walking Festival

The 20th anniversary of the Malvern Walking Festival in 2025 marks a milestone of two decades dedicated to exploring the stunning landscapes of the Malvern Hills, fostering a vibrant community of outdoor enthusiasts. Saturday 24th May to Sunday 1st June 2025.

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60 Years of Severn Valley Railway

Commemorating six decades of preserving heritage rail travel, delighting visitors with nostalgic journeys through picturesque Worcestershire/Shropshire countryside. 2025 celebrates the anniversary of one of Worcestershire’s most cherished visitor attractions.

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