Winter Glow 2026

Winter Glow, the biggest festive event in the Three Counties, returns to the Malvern Showground for 2026 with a Father Christmas experience, reimagined for 2026 following two sold-out seasons

Immerse yourself in a magical world featuring a stunning illuminated outdoor light trail following ‘The Tale of Atlas Frost', the region's largest covered ice rink, 18-hole UV Glow Crazy Golf course and a personalised Father Christmas experience.

Brand new for 2026 is the all-in-one Multi-Pass, a 3-in-1 ticket combining the Light Trail, Ice Skating, and UV Glow Crazy Golf. With anytime access across the day on off-peak days (Monday-Thursday), it gives families the flexibility to enjoy all three experiences around their plans, while saving up to £21 per adult and £13 per child this festive season.

With a traditional fairground, indoor Christmas market, festive food quarter and free parking, it is the ultimate destination to create memories. There are also dedicated dog-friendly dates for your four-legged friends to enjoy the light trail.

Popular time slots and experiences sell out quickly, so visitors are encouraged to book early to secure preferred dates.

To discover more or to choose between Classic, Multi-Pass, Any Day, or Premium ticket options, visit: winterglow.co.uk

When: 20 November - 31 December 2026

Where: Three Counties Showground, Malvern, WR13 6NW

Price: Free entry for general admission, Christmas market, and parking. Ticketed activities start from £6.50, with ‘Kids Go Free’ on the light trail available until 31st October. T&C's apply.