Morgan Experience

The Morgan Motor Company welcomes over 30,000 visitors from around the world, to tour the factory each year. Each one of those visitors gets within metres of the vehicles being crafted, as they walk the production line. The experience of a Morgan factory tour is unparalleled within the automotive industry, with visitors being able to immerse themselves in the production process.

Opened in September 2020, the newly refurbished Morgan Experience Centre is situated on the same site as the factory and is where your Morgan experience will begin. The Morgan Experience Centre is home to a range of other visitor attractions including sports car hire, experience drives, the Morgan Café, the official Morgan shop and our interactive museum, The Archive Room.

Guided tours of the Morgan factory are limited to just 18 visitors per tour, with an experienced and knowledgeable tour guide to introduce you to the brand. Whilst being guided through each of the factory workshops, we'll offer story's, anecdotes and a wealth of Morgan facts to bring the rich heritage of the company to life. All visitors are issued with a headset to ensure that they can hear the tour guide clearly in each workshop.

Tours are available Monday to Saturday, morning and afternoon from Monday to Thursday and mornings only on Fridays and Saturdays. Please note that the factory is not in production on Saturdays and from 13:30pm on Fridays. You will therefore, be unable to see any Morgans being manufactured but will still see all parts of the factory whilst being guided by one of our knowledgeable tour guides.

Children under 5 years of age are not permitted. Educational and group visits are welcomed but we would ask that you contact us for pricing and to book directly. Both the factory tour and our Experience Centre facilities are accessible, with alternative access points mapped out for wheelchair users. Please allow approximately 2 hours for the tour and note that visitors may be standing for the duration.

Adult: £32.50 per person

Child: £14.75 per person (aged 5-11 years inclusive)

You can pre-book your visit on the Morgan Motor Company website or alternatively contact our reservations team on 01684 573104 / experience@morgan-motor.co.uk