A total of 79 finalists have been shortlisted across a diverse range of categories, recognising everything from outstanding accommodation providers and visitor attractions to food producers, festivals, events and the inspirational people who go above and beyond to make Worcestershire a must-visit destination.
The shortlisted finalists will now progress to the next stage of judging, with independent tourism experts carrying out assessments and visits before the winners and highly commended businesses are announced.
Now a firm fixture in Worcestershire’s tourism calendar, the Visit Worcestershire Tourism Awards celebrate the passion, innovation and dedication of the county’s tourism sector, showcasing the businesses and individuals who help make every visitor experience special.
Councillor Adam Kent, Deputy Leader and Cabinet Member with Responsibility for Finance, Corporate Services and Business at Worcestershire County Council, said:
“Congratulations to every business, organisation and individual shortlisted for this year’s Visit Worcestershire Tourism Awards. Reaching the finalist stage is a significant achievement and reflects the quality, hard work and ambition that can be seen throughout Worcestershire’s visitor economy.
“Tourism is an important part of our county’s economy. It supports local jobs, strengthens our towns and rural communities, brings customers to independent businesses and helps showcase Worcestershire to visitors from across the UK and around the world.
“What is particularly striking about this year’s finalists is the breadth of talent represented, from internationally recognised attractions and historic hotels to family businesses, food and drink producers, festivals and the individuals whose dedication often goes unseen.
“These awards are about more than celebrating success. They help raise standards, encourage innovation and give outstanding Worcestershire businesses the recognition they deserve. I look forward to celebrating with all of the finalists in March and seeing more of them go on to achieve national recognition.”
Worcestershire’s tourism success continues to gain national recognition, with three county businesses celebrating success at last year’s national VisitEngland Awards for Excellence. Attwell Farm Park, Rowleys Holiday Cottages and Morgan Motor Experience were all recognised among the best in the country, highlighting the strength and quality of the county’s visitor offer.
The winners of the Visit Worcestershire Tourism Awards 2026/27 will be revealed at a prestigious black-tie awards ceremony in March 2027, with the host venue to be announced in due course.
Visit Worcestershire Tourism Awards 2026/27 finalists:
Accessible and Inclusive Tourism Award
1. Attwell Farm Park
2. Boundless Outdoors
3. Swan Theatre
4. The Angel Inn Hotel
Business Events Venue of the Year
1. Bank House Hotel Spa and Golf Club
2. Safari Venues at West Midlands Safari Park
3. The Abbey Hotel
Camping, Glamping and Holiday Park of the Year
1. Bredon View Glamping Retreats
2. Fibden Farm Glamping
3. Ockeridge Rural Retreats
Experience of the Year
1. Broadway Museum & Art Gallery (Butter Churning Experience)
2. Cotswold Quadding (Electric Quad Trek)
3. Escape to the Lake (Wild swimming with cold water immersion, contrast therapy, and other wellbeing workshops)
4. Severn Valley Railway (Boogie Lights Express)
5. The Queen Elizabeth Inn (Pub Landlord and Village Tour Experience)
Festival and Event of the Year
1. Bonfire Night at The Angel Hotel
2. Confetti Flower Fields
3. Cotswold Festival of Steam 2026
4. Malvern Autumn Show
5. Sunshine Festival
6. The Battle of Evesham
7. The Swan Theatre's Annual Pantomime
8. The Worcester Show
9. Worcester Cathedral Christmas Tree Festival
10. Worcester Victorian Christmas Fayre
International Tourism Award
1. British History Tours
2. Morgan Motor Company
3. Museum of Royal Worcester
4. The Lygon Arms
Large Hotel of the Year
1. Brockencote Hall Hotel
2. The Abbey Hotel
3. The Elms
4. The Lygon Arms
5. The Malvern Spa
Large Visitor Attraction of the Year
1. Attwell Farm Park
2. Severn Valley Railway Society Ltd
3. West Midlands Safari Park
New Tourism Business of the Year
1. Cotswold Quadding
2. Escape to the Lake
3. Secret Garden Tearooms
4. The Crown, Martley
Pub of the Year
1. The Chequers at Crowle
2. The Crown, Martley
3. The Fleece Inn, Bretforton
4. The Hadley Bowling Green
5. The Kings Arms
6.The Queen Elizabeth Inn
Regenerative Tourism Award
1. Madresfield Butchers and Grill
2. The Angel inn Hotel
3. Treeopia
Self Catering Accommodation of the Year
1. Forest View Retreat Limited
2. Rowley Meadow Lodges
3. Treeopia
Small Hotel of the Year
1. Eckington Manor
2. The Angel Inn Hotel
3. The Crown, Martley
Small Visitor Attraction of the Year
1. Aztec Adventure
2. Broadway Museum & Art Gallery
3. Escape to the Lake
4. Hartlebury Castle
5. Forge Mill Needle Museum
6. Lakeside Adventures Ltd
7. The Walled Gardens at Croome Court
8. Wychavon Leisure Community Association Ltd (Droitwich Spa Lido)
Taste of Worcestershire Award
1. BMK Stourport
2. Madresfield Butchers and Grill
3. Maneki Ramen
4. Plates and Grapes
5. Rise + Grind
6. The Crown, Martley
Worcestershire’s Food & Drink Producer of the Year
1. Astley Vineyard
2. Bewdley Brewery
3. Flavours
4. Madresfield Estate
Worcestershire’s Unsung Hero Award
1. Alison Jacobsen – Morgan Motor Company
2. Eden Gray – Visit Evesham
3. Elaine Williams – Attwell Farm Park
4. Mark Miles – Canal and River Trust - Diglis Island
5. Paul Harding – Discover History