The growing trend of bakery tourism is about more than just pastries it’s about the experience. Travellers today are seeking out sensory-rich moments, and what better way to connect with a destination than through the smell of freshly baked bread, the crunch of a perfect croissant, or the warm welcome of a family-run patisserie? From queuing with locals for a morning bun to chatting with bakers about their craft, bakery tourism offers an authentic, delicious window into local life. With that in mind, here are some of the top bakeries in Worcestershire that are making this county a must-visit for food lovers.
Ashleys Bakery
A family run bakery established in 1989 Ashleys Bakery supplies traditional breads and cakes to outlets within Bewdley, Tenbury and the surrounding areas. Offering fresh hand-crafted bread baked daily you will find one of their branches in Bewdley, Cleobury Mortimer and Stourport.
Follow them on Facebook and Instagram to keep up to date with the latest bakes.
Katherine’s Sourdough
Micro bakery in Hagley, Stourbridge sells artisan sourdough baked goods with no additives or preservatives. With pre-orders available and free from options Katherine's Sourdough has something for everyone.
Malvern Bake House
Based in the heart of Great Malvern, family run bakery, The Malvern Bake House offers a wide range of traditional handcrafted sourdough and French Patisseries all with organic and locally sourced ingredients.
Visit them at 2 Church Walk, Great Malvern, WR14 2XH. Their hours are as follows: On Mondays, enjoy Coffee, Cakes, and Buns from 10am to 4pm. From Tuesday to Saturday, they serve Sourdough, Focaccia, and Sweet Bakes from 8am to 4pm.
Peter Cooks
Rising star Peter Cooks bakery has been awarded many prizes for their bread and pastries over the years including Slow Food UK, 2024 Product of the Year for their Sourdough, Britain’s Best Loaf in 2020 for the Hop & Barley sourdough and two Great Taste Awards in 2018.
Not only do they bake artisan loafs they also run workshops on how to bake your own bread at home. You can visit the bakery at 15 The Foregate, Worcester, open Monday to Saturday from 8:30am to 4pm, and Sunday from 9am to 2:30pm. Additionally, the bakery shop at Unit A, Linton Trading Estate, Bromyard is open on Fridays and Saturdays from 8am to 4pm.
Three Bears Bakery
Three Bears Bakery, based in Hanley Swan, is a small family run bakery produces a range of bespoke celebration cakes and treats. Passionate about using only the best and local ingredients the bakery sources it's flour from Shipton Mill, locally sourced free-range eggs, British butter and responsibly sourced chocolate.
In addition to their bakery in Hanley Swan you can also find them at pop up shops, at various farmers markets and foodie events throughout Worcestershire, as well as being open for bespoke orders.
The Pudding Shop
Winner of the Great Taste Awards 2019 the Pudding Shop in the picturesque Upton-Upon-Severn provides a tastes of traditional steamed sponge puddings, Christmas puddings and savoury puddings. As well as family recipes handed down for five generations, they also offers gluten and wheat free alternative for of all of your favourite puddings.
You will find The Pudding Shop at, 14D Backfields Upton on Severn Worcestershire, WR8 0JH